TRUECOLOR
TRUECOLOR
Helping studios bring games to China and wider Asia.
We help studios launch in China, Japan and Korea through localization, store strategy, market requirements, distribution and launch marketing.
China, Japan and Korea at the core, with Southeast Asia in reach: from Steam page optimization to community work and the right player segments.
More than translation: language, cultural context, UI/UX adaptation and pricing strategy tailored for each market.
Hands-on platform knowledge across Steam, Bilibili, Heybox and community ecosystems to shape launch windows and exposure plans.
Practical support for content review, age ratings, policy updates and regional launch risks.
PC and mobile distribution planning across Steam, Epic, WeGame and other channels, with coordinated cross-platform launch tactics.
Tracking wishlists, traffic sources, conversion and player feedback so launch decisions have real-time context.
From metroidvania and RPG to cozy simulation, puzzle, horror and interactive narrative, our portfolio reflects both category range and hands-on publishing depth.
Begin your adventure in Shattered Divinities to reveal the truth! Traverse the land where deities have perished, ex...
你知道候鸟吗？候鸟有夏候鸟和冬候鸟之分。夏候鸟就是「春天来北方，秋天去南方」的鸟，他们一年四季都生活在很温暖的环境里，而冬候鸟……则是春天就飞向北方，飞到又远又冷的地方生活，冬季才返回的鸟。尽管它们可能会在同一个地方各自度过一生中一半的时光...
Stellar Poetry is a 2D action adventure game similar to the galaxy Castlevania. The sorceress, who awakens after se...
Take your perception into a new dimension with the relaxing sense of photorealistic miniature scenes in Tiny Lands...
Take control of a dust bustin' robot cleaning machine in this laid-back home cleaning simulation game. Put your bri...
Pawsome Resort is a cozy life sim where you run an animal hotel in a charming pixel-art village. Design your resort...
Explore an interconnected world full of platforming challenges in this short metroidvania. Reach new areas by swing...
A game for players who adore humorous fantasy adventures. A sprawling turn-based JRPG offering 50 hours of meticulo...
Sign is a visual novel series that blends fantasy, urban life, and adventure. The story follows Lyra, a high school...
Twilight Wars is a tactical dungeon crawler set in a neon-drenched cyberpunk future. Corporations rule the world. R...
MONOPHOBIA is a 2.5D side-scrolling adventure focused on puzzle-solving and detective works. With light psychologic...
On Air! Taxi Detective Casebook is a pixel-art, dialogue-driven mystery game. You’re an AI in a taxi, teaming up wi...
And more are on the way. We keep working beside developers to bring every game worth discovering to the players most likely to love it.
From awareness to wishlists, launch and long-tail momentum
Full-cycle strategy from pre-launch to long-tail operations, built on market signals, product fit and measurable ROI.
Localized creative support from key art and trailers to social assets, tailored to how each market reads game stories.
Global creators and influencers for reviews, livestreams and short-form content, matched by audience and game fit.
Steam forums, Discord, local communities and everyday player relations, built for long-term trust instead of short spikes.
200+ gaming media partners, from press releases to reviews and interviews, planned around the rhythm of each title.
Dashboards for wishlists, media coverage and community sentiment so the campaign can adjust while it is live.
From standout indie titles to major releases, we build dedicated plans across creator outreach, community work, press strategy and store-page optimization.
Subnautica 2
ITER-8
Sineus Arena Survivors
The Three Kingdoms: Rebirth
SubZero
Dodo Duckie
Bless You Again
inZOIBless You AgainITER-8Dodo DuckieSubnautica 2
Witch's Apocalyptic Journey
Dinkum
Iron Core: Mech SurvivorSubZeroSineus Arena SurvivorsThe Three Kingdoms: RebirthinZOIITER-8Bless You AgainSubnautica 2Iron Core: Mech SurvivorThe Three Kingdoms: RebirthSineus Arena SurvivorsDodo DuckieWitch's Apocalyptic JourneyDinkumSubZeroinZOIDinkumIron Core: Mech SurvivorWitch's Apocalyptic JourneySubnautica 2ITER-8Sineus Arena SurvivorsThe Three Kingdoms: RebirthSubZeroDodo DuckieBless You AgaininZOIBless You AgainITER-8Dodo DuckieSubnautica 2Witch's Apocalyptic JourneyDinkumIron Core: Mech SurvivorSubZeroSineus Arena SurvivorsThe Three Kingdoms: RebirthinZOIITER-8Bless You AgainSubnautica 2Iron Core: Mech SurvivorThe Three Kingdoms: RebirthSineus Arena SurvivorsDodo DuckieWitch's Apocalyptic JourneyDinkumSubZeroinZOIDinkumIron Core: Mech SurvivorWitch's Apocalyptic JourneySineus Arena SurvivorsDodo DuckieinZOISineus Arena SurvivorsSubZeroWitch's Apocalyptic JourneySubnautica 2inZOIBless You AgainDodo DuckieITER-8The Three Kingdoms: RebirthDinkumIron Core: Mech SurvivorSubZeroWitch's Apocalyptic JourneyinZOISubnautica 2The Three Kingdoms: RebirthDinkumSineus Arena SurvivorsDodo DuckieITER-8Bless You AgainIron Core: Mech SurvivorDinkumThe Three Kingdoms: RebirthSubZeroWitch's Apocalyptic JourneySubnautica 2ITER-8Iron Core: Mech SurvivorBless You AgainSineus Arena SurvivorsDodo DuckieinZOISineus Arena SurvivorsSubZeroWitch's Apocalyptic JourneySubnautica 2inZOIBless You AgainDodo DuckieITER-8The Three Kingdoms: RebirthDinkumIron Core: Mech SurvivorSubZeroWitch's Apocalyptic JourneyinZOISubnautica 2The Three Kingdoms: RebirthDinkumSineus Arena SurvivorsDodo DuckieITER-8Bless You AgainIron Core: Mech SurvivorDinkumThe Three Kingdoms: RebirthSubZeroWitch's Apocalyptic JourneySubnautica 2ITER-8Iron Core: Mech SurvivorBless You AgainDinkumWitch's Apocalyptic JourneyThe Three Kingdoms: RebirthSubZeroSineus Arena SurvivorsinZOIITER-8Dodo DuckieIron Core: Mech SurvivorThe Three Kingdoms: RebirthDodo DuckieSineus Arena SurvivorsinZOISubnautica 2Witch's Apocalyptic JourneyIron Core: Mech SurvivorSubZeroBless You AgainDinkumITER-8Dodo DuckieThe Three Kingdoms: RebirthSineus Arena SurvivorsITER-8Bless You AgainWitch's Apocalyptic JourneySubZeroSubnautica 2DinkuminZOIIron Core: Mech SurvivorBless You AgainSubnautica 2DinkumWitch's Apocalyptic JourneyThe Three Kingdoms: RebirthSubZeroSineus Arena SurvivorsinZOIITER-8Dodo DuckieIron Core: Mech SurvivorThe Three Kingdoms: RebirthDodo DuckieSineus Arena SurvivorsinZOISubnautica 2Witch's Apocalyptic JourneyIron Core: Mech SurvivorSubZeroBless You AgainDinkumITER-8Dodo DuckieThe Three Kingdoms: RebirthSineus Arena SurvivorsITER-8Bless You AgainWitch's Apocalyptic JourneySubZeroSubnautica 2DinkuminZOIIron Core: Mech SurvivorBless You AgainSubnautica 2Founded in 2025 and based in Beijing, Truecolor Games is a game publishing and digital marketing company focused on Asian markets.
We are game people with experience across publishing, creator ecosystems, data and strategy. Most importantly, we play games and make games ourselves.
Every game has its own soul. Our work is not to force it into a generic pipeline, but to find the right expression, timing, market and language for the players who will care most.
Team photo / office environment
5000+ creators · 200+ media partners · 80+ marketing cases · selective, tailored support
We do not chase client volume. We work for each game's success.
We work across strategy RPG, metroidvania, roguelike, cozy simulation and more, building market intuition across genres.
200+ gaming media and community platforms plus 5000+ creators connect games with both press and players.
We limit project volume so each game receives serious strategic attention and dedicated resources.
From wishlist growth to conversion funnels, we use data not just for reports but for each practical campaign adjustment.
Our team spans Asian and Western markets, combining global taste with local player insight.
Publishing, marketing or a combined plan: cooperation can be modular and aligned with your stage, budget and target market.
A practical overview of how we support publishing, localization, creator marketing and market entry.
We help studios bring games to China and wider Asia through publishing strategy, localization, creator marketing, press outreach, community operations, Steam page optimization and performance review. We also support Chinese teams expanding overseas.
For international studios, our main focus is China and Asia, especially China, Japan, Korea and Southeast Asia. When the project calls for it, we also support broader global PC and Steam campaigns.
Yes. Alongside full publishing partnerships, we support modular work such as localization, creator campaigns, press outreach, community operations and Steam store-page optimization.
You can reach out at concept, demo, Steam page preparation, wishlist growth, pre-launch or post-launch stages. The earlier we talk, the more room we have to shape positioning, localization, store assets and launch timing.
Email contact@truecolor.games with a short game pitch, Steam page or playable build, current development stage, target markets and expected launch window. Early-stage projects are welcome too.
Whether your game is still a concept, in development or close to launch,
we are happy to understand it deeply and discuss the right global market strategy.